WINE BUSINESS CITY. THE WINE WORLD RESTARTS FROM MILAN.
For its 4th edition, Milano Wine Week is innovating even more with the launch of Wine Business City, the business-only event scheduled on 3 and 4 October, at the onset of the Wine Week: an innovative space devoted to the encounter between wineries and industry professionals.
The event stems from the will to give wineries of all sizes the chance to be present at Milano Wine Week and therefore to access the Fair’s business, networking and visibility opportunities, partaking in a business-only event hosted in an environment designed to facilitate and maximize the encounter between supply and demand.
The ideal location to conduct business. An unparalleled opportunity for companies and professionals.
Professionals from the restaurant, catering, retail and distribution (both physical and digital) sectors - selected and invited by the organization - will have access to an innovative thematic itinerary designed like a wine list from which to choose, at a crucial time of the year such as early October, when purchases for the final trimester of 2021 and the first one of 2022 are defined.
The innovative format of WBC
An innovative exhibition itinerary showcasing individual product categories: each of the participating wineries will have one or more dedicated stands which they will be able to place in one of the 7 thematic areas depending on the type of wine that best represents or characterizes their range, while still also displaying the other products in their portfolio.
The innovative WBC App will allow on target matchings between professionals and wineries, maximizing business and networking opportunities. An effective tool that will be accessible in the weeks before the event, and which will enhance it through accurate profiling of participants, allowing exact matches to be made between the interests of professionals and the offer of wineries.
DEDICATED BUSINESS LOUNGES
For the duration of the event, participating wineries will have access to over 50 B2B areas purposely designed to facilitate business and house meetings and deals in a private and comfortable space available for easy booking.
INNOVATION, SERVICE AND SAFETY
The layout of the space, entrance security personnel checking accesses and the utmost safety standards will guarantee that the event provides an unparalleled opportunity to bring together and empower the wine industry.