Milano Wine Week is a workshop of ideas, a melting pot of events, a global network of people, which was organized in 2018 for the first time, driven by the need to showcase great Italian wines in the capital of excellence in many sectors.
Milano Wine Week applies the “Milan model”, combining an innovative approach to the wine business with high-quality experiences and locations, dedicated to the wine lovers that enliven the city’s streetscape for 9 days.
Since its first edition, the event has involved hundreds of wineries and producers and many locations – including restaurants, wine shops, wine bars and other venues all over town – influential protagonists of the world of oenology, hospitality and cuisine, in addition to a large number of wine professionals and wine lovers boosting the best Italian wines within a system-wide framework with the shared goal of promoting and enhancing this important Made-in-Italy sector.
Le Masterclass si svolgeranno dal 2 al 10 Ottobre nelle 11 sedi di degustazione internazionali partner, alla presenza di un pubblico selezionato di operatori e di stampa di settore.
In 2020, Milan Wine Week was the only major event dedicated to wine held in Italy safely, thanks to the implementation of scrupulous health protocols to manage the challenges related to the Coronavirus emergency, which permitted us to offer a crucial opportunity to meet, increase visibility and boost business for the wine sector in a year marked by significant difficulties.
Now in its 4th edition, MWW2021 catalyzes the experience of the past year by combining the in person events with a digital infrastructure that breaks down space and time limitations, welcoming the international wine community and allowing the use of the event’s schedule and services in phygital mode, for wine promotion that transcends all borders.
The historic headquarters of MWW, in the elegant setting of Palazzo Bovara, in corso Venezia, will be the venue for the rich program of masterclasses, becoming all over the week a broadcasting studio connecting Milan with the world’s most important international markets.