From 2 to 10 October Milan will become the most important center for the dissemination of wine culture.
Milan Wine Week intends to explore the world of great Italian wine from A to Z, complementing the schedule of the 4th edition with a range of training sessions, in-depth and informative events that make up the largest Italian Forum dedicated to the wine culture, from production to retail, and the internationalization of Made in Italy products, while also covering marketing, sustainability, emerging trends and much more.
A prestigious program led by Cristina Mercuri of DipWSET, Head of Education of MWW21 and WSET Educator, which will feature speakers of international standing, representatives of companies that are writing the history of the wine industry and influential leaders capable of influencing, supporting and directing the growth of the entire sector.
NEXT MWW 2020 FORUMS
Tuesday 5 October WINE BUSINESS FORUM
The event was created to enhance the opportunities of the Italian wine sector for internationalization, with in-depth workshops on each single key export market and some emerging ones, led by selected wine experts from the various countries. The Wine Business Forum outlines new strategies in an increasingly globalized world, with a focus on hot topics such as relations with China and the USA, how the 3-tier system develops and other practical tools to make exporting more effective.
Why do people talk so much about indigenous yeasts? Is it true that the older the vineyard, the better the wine? How exactly will climate change influence the future of this industry? These are just some of the topics that will be discussed at the Wine Geek Forum, the first edition of this wine science symposium designed for both professionals in the sector and the general public, which explores issues of current interest such as sustainability, new trends and consumer attitudes, experiential marketing and much more.
“Wine 2030: greater value or greater volume?”. Growth and change normally go hand in hand, in nature as in business. Wine production and consumption have grown worldwide and the world of wine is progressively changing to accommodate this. The market is segmented by purchasing habits and occasions for use. Trendier wines and aperitifs continue to expand their reach. Alongside the Vigneron, today we have the multinationals, and more oenologists and agronomists work with business managers. Digitalization and sustainability permeate in new and persistent ways the jargon of wine communication and the lion’s share of investments in the whole supply chain. How is wine changing and what are the best growth strategies for Italian wine companies? This is the theme of Shaping Wine 2021, the annual appointment of the Wine Management Observatory of SDA Bocconi with Milan Wine Week.
The Wine Generation Forum highlights the ideas, objectives and values of the new protagonists of the world of wine: young entrepreneurs, winemakers and wine professionals of the Millennial generation and Gen Z. The focus is on hot topics such as sustainability and the evolution of business models and experiential marketing, starting from the examples set by Italian flagship wine initiatives that have shaped this sector.