The most important companies showcase their products to the public of buyers, distributors, sector experts and the trade press, in a rich program of tasting events organized according to the highest quality standards and in complete safety in the institutional spaces of Milan Wine Week.

A schedule of events that together becomes the largest workshop to understand in greater depth the world of wine: 3 large Forums designed for sector professionals - Wine Business Forum (5 October), dedicated to the internationalization of business and global markets; Shaping Wine Forum (7 October) to physical and digital retail; Wine Generation Forum (8 October), to the new generation of wine professionals and entrepreneurs - and Wine Geek Symposium (6 October), the first edition of the Wine Science Forum for professionals and consumers, who will discuss the most relevant hot topics like climate change and emerging trends through engaging and informative contributions.

New to MM2021, Wine Business City is the first edition of an event-in-the-event, aimed exclusively at the business players, wine professionals and 250 wineries from all over Italy, scheduled for 3 and 4 October at the MegaWatt Court in Milan, with spaces, tools and innovative meeting opportunities at the service of the agri-food supply chain, restaurant, catering and hospitality sectors.