MENU
A GREAT CITY TAILORED TO WINE-LOVERS
| 4° EDITION | OCTOBER 2-10 2021 | 4° EDITION | OCTOBER 2-10 2021 | 4° EDITION | OCTOBER 2-10 2021
* #BACKTOWINE * #MWW2021 * #BACKTOWINE * #MWW2021 * #BACKTOWINE * #MWW2021 * #BACKTOWINE * #MWW2021
Milano Wine Week activates every corner of Milan to engage enthusiasts and the general public.
An internationally renowned capital and the symbol of the comeback of Italian-made production, in October Milan will be engaged in thematic events promoting Italian wine and food culture.
Historic buildings, iconic and innovative locations, squares and important neighborhoods, bars and restaurants: a unique blend of venues devoted to wineries and Consortia partnered with MWW.
PREV
NEXT
WINE DISTRICTS
The best in Italian wine meets Milan’s best-known neighborhoods, with a high density of distribution venues such as bars and restaurants.
An impactful opportunity for Italian wine Consortia to personalize the city’s trendiest boroughs and showcase the wines from their territories during events held at participating bars and restaurants.
For the entire duration of the fair, each neighborhood will display images of its Consortium on large-scale totems purposefully set up to act as impactful promotional tools, spreading knowledge and appreciation of the wine culture linked to each specific terroir.
PREV
NEXT
MWW PARTNERING VENUE CIRCUIT
For the entire duration of the fair, special partnering locations will be activated with events linked to the narration and culture of wine, as well as activities for the public of consumers.
Furthermore, throughout the city, Bars, Restaurants and other wine distribution venues will join in the Milano Wine Week program with special MWW-branded tastings and events.
PREV
NEXT
WINE PAIRINGS
Important Chefs from Italy and abroad come together in this project that puts wine center-stage. During the live Story Cooking events, each Chef will prepare their own recipe inspired by the wines of partnering wineries or Consortia, in front of a live audience attending physically and online.
PREV
NEXT
WALK - AROUND TASTINGS
a unique opportunity for Associations of producers and Consortia to promote the specificity and characteristics of their wines through tastings, interacting directly with participants.
PREV
NEXT
WINE TOURS
Milan is strategically positioned at the center of a number of wine regions that can be reached in under 2 hours.
Milano Wine Week’s capillary reach brings the experience of the fair beyond city limits, accompanying the public in the discovery of Italian wine excellence.
Departing from Palazzo Bovara, MWW Day-tours will connect participants with over 15 wine production areas in the regions of Lombardy, Piedmont, Emilia, Veneto and Trentino.
An opportunity intended both for attendees based in Milan and for incoming incoming tourism.
PREV
NEXT
WINE TALKS
Inspiring interviews with some of the top Italian and international players in the industry.
PREV
NEXT
MWW WINE SHOP
Hosted for the entire duration of the fair in Babila Building, at the heart of the city, and open to consumers and industry professionals, the MWW Wine Shop offers samples of a selection of the best wines produced by MWW partners.
PREV
NEXT
WINE PARTIES
Exclusive parties devoted to the wineries and Consortia. A newsworthy opportunity to present new products and product ranges, award cerimonie etc. before the Milanese public and press.
PREV
NEXT
To learn more, download the general presentation of MWW2021 activities
SUBSCRIBE FREE & DOWNLOAD
or write to partecipa@milanowineweek.it for further information on how to participate
Milano Wine Week is a proprietary format owned by Milano Wine Week Srl - Via Tortona 72 20144 Milano
For information please write to: info@milanowineweek.com
FOLLOW US