The biggest system-wide event dedicated to the world of Italian wine is back for its 4th edition. It features over 300 events for wine lovers and wine professionals, organized in full compliance with safety requirements and complemented by an innovative digital infrastructure that augments participants’ enjoyment and transforms Milan into the hub of the global wine community.
Starting in September, the city of Milan returns to its role as the showcase for the synergic recovery of the country’s production supply chains, as well as the ideal place for the re-launch of the culture of wine consumption, restaurants and wine bars.
MWW2021 does for wine what has already been done for fashion and design, spotlighting a made-in-Italy flagship product with a large-scale international event that involves the entire city, catalyzing sector trends, capturing consumer needs and offering a melting pot of events and ideas for the general public and new business opportunities for wineries.
ACTIVITIES FOR CONSUMERS
MWW2021 transforms Milan into the capital of wine lovers, turning 10 of the city’s most trendy districts into genuine wine “embassies”, dedicated to the country’s leading Consortiums.
Tour the 10 Wine Districts and participate in the events hosted by hundreds of locations – tastings, pairings, theme-based aperitifs and much more – for a total immersive experience in Italy’s most wineworthy territories.
Wine professionals meet in their favourite capital city for the biggest business opportunity of the year. Masterclasses, trainings and workshops, B2B meetings and a new, headline event for wine professionals only: Wine Business City, scheduled for 3 and 4 October.